The problem
Most sponsor packages are a list of logo placements at three price points. Sponsors want access to your members. Logos rarely deliver that.
When to run it
Four to six months before your event, before the sponsor ask goes out.
The steps
Ask last year's sponsors what worked
Call five of last year's sponsors, including one who did not renew. Keep each call to 15 minutes. Ask: "What did you get from us that was worth the money, and what was not?" Write down their exact words.
Get the rest of Play 005
- 5 more steps
- The mistakes to avoid
- The sponsor package builder template
- The sponsor fulfillment tracker template
- The sponsor renewal letters template
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The Weekly Play. Short enough to read before your next board call.