The problem
Association social accounts go quiet whenever the one volunteer who posts gets busy. Nobody knows what to post, so nobody posts. A quiet account tells members nothing is happening, even when it is.
When to run it
At the start of each quarter, or when your accounts have been quiet for a month.
The steps
Pick two channels
Ask ten members where they actually spend time online. Pick the two channels with the most answers. Stop posting on the rest, and say so in their profiles so nobody thinks you vanished.
Get the rest of Play 011
- 5 more steps
- The mistakes to avoid
- The social media calendar template
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